Building the global standard for AI-powered marketing.
Founded in 2019, Arete has grown to 850+ professionals across 14 offices worldwide, serving more than 200 enterprise clients in 28 countries.
We exist to close the gap between AI's potential and marketing's reality.
Every marketing leader recognizes that AI will reshape their function. But recognition and execution are separated by a massive capability gap — in talent, technology, governance, and organizational design. Arete was founded to close that gap.
Our approach is different.
We don't sell technology — we build capabilities. Our teams embed inside client organizations to design, implement, and operationalize AI systems that deliver measurable marketing performance. That approach has earned us relationships with 60% of the Fortune 500 and recognition from Forrester, Gartner, and Fast Company.
Rigor First
We ground every recommendation in evidence. Our methodologies are peer-reviewed and our models are auditable.
Client Capability
We measure success not by hours billed, but by the capabilities we build inside your organization.
Responsible AI
We believe AI in marketing must be transparent, fair, and governable. Ethics is not an afterthought.
The partners guiding our clients and our firm.
Katherine Hale
Global Managing Partner
David Chen
Chief Technology Officer
Amara Osei
Head of AI Research
James Whitfield
Managing Director, Americas
Priya Sharma
Managing Director, APAC
Marcus Lindgren
Managing Director, EMEA
Elena Vasquez
Chief Strategy Officer
Thomas Ngata
Head of Responsible AI
Consistently recognized as a leader in AI-powered marketing services.
2026
- Leader in AI Marketing Services — Forrester Wave™
- #1 Marketing AI Advisory Firm — Gartner Peer Insights
2025
- Best AI Consultancy Gold — AI Breakthrough Awards
- Top 10 Most Innovative — Fast Company
- Leader in Customer Analytics — Forrester Wave™
2024
- Best Places to Work in Consulting — Vault
- Marketing Technology Excellence — MarTech Awards
- Leader in AI Services for CX — IDC MarketScape
14 offices across 28 countries.
Americas
- New York
- San Francisco
- Chicago
- São Paulo
- Toronto
EMEA
- London
- Berlin
- Dubai
- Amsterdam
- Paris
Asia-Pacific
- Singapore
- Tokyo
- Sydney
- Mumbai
Interested in joining our team of 850+ professionals?
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