Arete
Our Technology

Proprietary AI that powers measurable marketing performance.

We invest over 30% of revenue in R&D, building proprietary technology that gives our clients a durable competitive advantage.

340+

Production models deployed

$18B

2025 client revenue datapoints

99.97%

Platform uptime (trailing 12 months)

SOC 2

Type II certified

Intelligence Platform

Arete Cortex™

Our unified AI marketing intelligence platform. Cortex ingests data from 200+ sources, applies proprietary ML models, and delivers actionable insights to every layer of the marketing organization.

200+

Data connectors

<15min

Insight latency

$12B+

Spend analyzed

Capabilities

  • Unified data ingestion
  • Real-time anomaly detection
  • Automated insight generation
  • Custom model deployment

Attribution & Measurement

Arete Prism™

A next-generation measurement engine that unifies marketing mix modeling, multi-touch attribution, and incrementality testing into a single always-on system.

3

Models unified in one view

94%

Forecast accuracy

48hrs

Model refresh cycle

Capabilities

  • Bayesian MMM
  • Path-to-conversion MTA
  • Geo-based incrementality
  • Budget optimizer

Audience Intelligence

Arete Mosaic™

Privacy-first audience platform that builds predictive segments without relying on third-party cookies or device IDs. Uses federated learning and contextual signals to identify high-value audiences at scale.

Zero

Third-party cookies

3.1x

ROAS improvement

40+

Markets deployed

Capabilities

  • Federated learning
  • Contextual targeting
  • Propensity modeling
  • Lookalike expansion

Generative Content Engine

Arete Forge™

Enterprise-grade generative AI for marketing content. Forge produces on-brand creative assets at scale with built-in compliance checks, brand guardrails, and performance feedback loops.

85%

Time-to-publish reduction

1M+

Assets generated

99.4%

Brand compliance rate

Capabilities

  • Multi-modal generation
  • Brand voice models
  • A/B variant creation
  • Compliance gating
Technology Ecosystem

Built on the infrastructure you already trust.

Our platform integrates natively with leading cloud, AI, and marketing technology providers.

Infrastructure

  • Google Cloud
  • AWS
  • Azure
  • Snowflake
  • Databricks

AI / ML

  • PyTorch
  • TensorFlow
  • Vertex AI
  • SageMaker
  • Custom LLMs

Integration

  • Salesforce
  • Adobe
  • HubSpot
  • Segment
  • mParticle

Governance

  • MLflow
  • Weights & Biases
  • Custom monitoring
  • Audit logging

See how our platform can accelerate your marketing AI transformation.

Request a demo