Pricing

Pay for outcomes,
not access.

No seats. No retainers. No list fees. You pay one flat rate for each prospect that clears your qualification bar — and nothing for the ones that don't.

You only pay when
It qualifies
One flat rate per qualified prospect — scoped to your ICP.

Set your qualification bar once. Arete sources and vets accounts against it and only bills for the prospects that clear it. Everything below is included at no extra cost.

  • ✓ $0 upfront — no platform or onboarding fee
  • ✓ $0 for unqualified prospects — misses are on us
  • ✓ Enrichment, signals, briefs & opening lines included
  • ✓ CRM & outreach integrations included
  • ✓ Pause or change your ICP anytime
Starter

Founder

For founders testing a motion

Pay as you go
Per qualified prospect · no minimum
  • Up to 50 qualified prospects / mo
  • 1 ICP definition
  • Core firmographics & signals
  • CSV & CRM export
  • Email support
Most popular

Growth

For teams building predictable pipeline

Volume rate
Lower per-prospect price as volume grows
  • Everything in Founder, plus:
  • Unlimited qualified prospects
  • Up to 5 ICP definitions
  • Account briefs & personalized opening lines
  • Outreach integrations
  • Shared workspace & priority support
Scale

Enterprise

For multi-segment go-to-market

Custom
Committed volume · custom terms
  • Everything in Growth, plus:
  • Unlimited ICPs & segments
  • Custom research per segment
  • Dedicated strategist & SLA
  • SSO, DPA & security review
1

Define your bar

Tell Arete what a qualified prospect looks like — ICP criteria, must-have signals, exclusions. We turn it into a scoring rubric you approve.

2

We deliver, vetted

Accounts are sourced, enriched, and scored against your bar. Each qualified prospect arrives with a plain-language brief on why it matches.

3

Pay for the keepers

You're billed one flat rate per prospect that cleared the bar. Anything that doesn't qualify is free — the risk sits with us, not you.

Questions, answered

What counts as a “qualified” prospect?

You do. Qualification is measured against the ICP and signal rubric you approve up front. If a delivered account doesn't meet it, you're not charged for it.

Are these leads that opted in?

No — they're prospects: accounts that fit your ICP and show buying signals, delivered ready for your team to reach out. They haven't been contacted or opted in, which is exactly why they're fresh.

Is there a minimum or a contract?

Founder is pay-as-you-go with no minimum. Growth and Enterprise use committed volume for a lower per-prospect rate, but you can adjust your ICP or pause anytime.

How does this compare to running ads?

Ads bill per click, and only a fraction of clicks ever become an ICP-fit prospect — so your true cost per qualified prospect climbs fast. Arete charges one flat rate and only when a prospect qualifies.

Do integrations cost extra?

No. CRM and outreach integrations, plus enrichment, signals, and account briefs, are included in every plan.

Only pay for prospects
that actually qualify.

Start free. Set your bar. See qualified prospects in days.