Automotive — Global Automotive Manufacturer
Turning connected vehicle data into a personalized ownership marketing engine
A global automotive manufacturer partnered with Arete to leverage data from 3.2 million connected vehicles to create personalized ownership experiences.
After-sales revenue per vehicle
Connected vehicles activated
Markets deployed
The Challenge
The manufacturer had 3.2 million connected vehicles generating rich behavioral data, but no system to translate that data into personalized marketing. After-sales revenue was declining as customers defaulted to independent service providers.
Our Approach
Arete built a real-time marketing engine that ingests vehicle telemetry, driving patterns, and service history to deliver personalized ownership communications — from predictive maintenance alerts to lifestyle-based accessory recommendations.
Results
After-sales revenue per vehicle increased 52% across 18 markets. Customer retention for scheduled maintenance improved from 34% to 61%, and the system now processes over 50 million events daily.
“We turned every connected vehicle into a personalized relationship — not just a data stream.”
Global Head of Digital Marketing, Automotive Manufacturer
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