Healthcare — Leading Healthcare & Life Sciences Company
Optimizing the patient journey from awareness to adherence
A major healthcare company partnered with Arete to connect HCP engagement and patient support programs through AI-driven journey optimization.
Therapy adherence improvement
HCP engagement increase
Time to deployment
The Challenge
The client struggled with disconnected HCP and patient marketing programs. Therapy adherence rates were declining, and there was no way to measure how HCP engagement translated to patient outcomes.
Our Approach
Arete designed an AI system connecting HCP touchpoints with patient journey signals, enabling predictive interventions at key drop-off points. All models were built with strict HIPAA compliance and regulatory oversight.
Results
Therapy adherence improved 38% in the first year. HCP engagement more than doubled, and the client gained visibility into the full journey from awareness through long-term adherence for the first time.
“For the first time, we can see how our HCP programs connect to real patient outcomes — and optimize accordingly.”
VP of Commercial Strategy, Healthcare & Life Sciences
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