Research, perspectives, and data shaping the AI marketing agenda.
Our team of researchers, strategists, and practitioners publishes original analysis to help marketing leaders navigate the AI transformation.
The AI-ready marketing organization: why 68% of CMOs are restructuring their teams
Our annual survey of 2,400 marketing executives reveals a seismic shift in how the world's largest brands are rethinking talent, technology, and measurement.
Agentic AI in the marketing stack: moving beyond the proof of concept
The next phase of AI in marketing isn't about better recommendations — it's about autonomous systems that plan, execute, and optimize campaigns with minimal human intervention.
What the EU AI Act means for your personalization strategy
The EU AI Act creates new obligations for any organization using AI in customer-facing marketing. Here's what marketing leaders need to know — and do — before enforcement begins.
Retail media networks: the $85B channel that most brands still undervalue
Retail media is the fastest-growing advertising channel in a decade. Yet most brands still treat it as a line item rather than a strategic capability.
AI Marketing News: daily intelligence for marketing leaders
Daily AI marketing intelligence for business owners, CMOs, and marketing leaders. Real stories, real numbers, real commercial implications.
The CMO's guide to customer data platforms in 2026
CDP consolidation is accelerating. This guide breaks down the landscape, evaluation criteria, and implementation patterns that separate successful deployments from expensive failures.
Why marketing attribution is broken — and what to do about it
Last-click attribution is dead, but what replaces it? We make the case for unified measurement combining MMM, MTA, and incrementality testing.
Generative AI and brand safety: navigating the new content landscape
As generative AI tools proliferate, brand safety requires new frameworks. This report outlines the risks, governance models, and best practices for enterprise adoption.
Building an AI center of excellence inside your marketing organization
The most successful AI marketing transformations are anchored by a dedicated center of excellence. Here's how to build one that actually works.
Marketing talent in the age of AI: the skills gap and how to close it
54% of CMOs rank AI strategists and data engineers in their top five hiring priorities. But talent supply hasn't caught up with demand.
From personalization to individualization: the next frontier
True individualization goes beyond segments and cohorts to treat every customer as a market of one. Here's what it takes to get there.
Connected TV advertising: what the data tells us about 2026
CTV ad spend is projected to hit $42B in 2026. Our analysis of campaign performance data reveals what's working, what isn't, and where the smart money is going.
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