Retail — Major Multi-Brand Retail Group
Building a recommendation engine that drives 22% of total e-commerce revenue
A multi-brand retailer partnered with Arete to build a cross-brand recommendation engine for their $8B e-commerce platform.
Revenue from AI recommendations
Average order value increase
Brands unified on one engine
The Challenge
Each of the retailer's eight brands operated independent recommendation systems with no cross-brand intelligence. Customers shopping across brands received redundant or conflicting suggestions.
Our Approach
Arete built a unified recommendation engine using collaborative filtering and contextual signals across all eight brands. The system respects brand identity while leveraging cross-brand behavioral data to improve relevance.
Results
AI-powered recommendations now drive 22% of total e-commerce revenue across all eight brands. Average order value increased 34%, and cross-brand purchase rates doubled within nine months.
“The unified engine outperformed every brand-specific system it replaced — from day one.”
Chief Digital Officer, Multi-Brand Retail Group
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